About Us

Self Contrast is quintessential California chic. Inspired by its incomparable landscapes and characteristic free spirit, we make clothing for the kind of woman whose style is instinctual, naturally born and an honest reflection of their inner beauty. A blend of romantic silhouettes, rich hues and delicate handiwork, our pieces are designed for day to night, and never out of place anywhere a modern woman might find herself.

Self Contrast strives to offer luxurious, high quality fabrics at accessible prices, with carefully selected partners using honest, transparent business practices who are committed to the equitable growth of the LA garment industry. This is an LA native brand, made and designed in Los Angeles, and we are devoted to doing our part for the health of our community that raised us.